We help you identify the best social media channels for reaching your target audience and help integrate and aggregate them into your marketing mix.

What is social media marketing?

Social media marketing is the process of using applications such as Twitter, Facebook or YouTube to promote your event and create opportunities for attendee engagement. In this area, we partner with Kane Consulting, a social media marketing and public relations firm, on projects such as:

• Choosing the right applications for your projected audience mix.
• Customizing social media channels to match and reinforce your event brand experience.
• Seeding conversations and building buzz online to promote your event.
• Crowdsourcing event planning ideas like menu, programming choices, etc.
• Using social media tools to engage with your audience in real-time while the event is in process.